The Importance of Networking- Creating an Edge
By Aishlinn Bracken on May 20, 2019

In the media industry, one of the most important elements of our job is to network – get out and meet people. Whether it’s at an event or drinks after work, we must make ourselves known in the industry. Here in Media City, we believe in exercising this during our lunch hour, as we are in the center of all thing’s media. Networking doesn’t have to be a formal event, we can have a little fun and head to the local with coworkers or clients for a catch-up. Building relationships becomes more significant when it comes to building leads and befriending key journalists.

We put it to the test! My colleague Stanislava and I one day came to the realization that we both love a game of pool, it all kicked off from there. The next day we were on our way to the Radisson Blu, ordered two diet cokes and five tokens for pool. The lounge was buzzing at peak lunch hour time with journalist, radio presenters, marketers and business owners in the industry. A couple of days passed, and we started to make friends and hence expand our network with a key journalist in our industry. Networking doesn’t have to be a chore and can provide value in many ways, having more resources at our fingertips is helpful when hitting deadlines and sourcing features.

It’s not about what you know, but who you know! We all have a desire to continue learning and the more people we know the more useful it becomes as we can share knowledge, advice, gain a different perspective and develop relationships.

Aside from this being an amazing networking opportunity, we also felt it increased our productivity and creativity when we returned to the office. We had a clear mind, focused and ready to get back and finish the day with a bang. Sitting in an office all day can play on your mind and body. It’s important to get out for fresh air to leave the screen and switch off. In the end, this benefits your productivity and allows you to expand your network

Active DMC strongly believes in having a healthy work-life balance. Our directors and managers constantly emphasize the importance of switching off and using our time efficiently when in the office.

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