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What’s happening in the world of PR today?

December 26, 2018

With IoT and the reality of our connected world today, the pressures on brands are unrelenting and their need for a PR partner and strategic content marketing consul, is a matter of necessity. Companies of all sizes, government bodies, personalities, NGOs and more all have very specific and clear objectives when it comes to gaining mind share and building a strong brand presence with their customers/audiences especially online. The art of effective storytelling is a deal breaker, as it’s not just about writing or filming/capturing content, rather the talent is in making it relevant, true to the brand and targeted.

It follows that organizations are investing more in experienced PR consultants to collaborate closely with and design a robust PR strategy with a special focus on online reputation management. As a result of this close partnership, businesses can enjoy the benefits of an expert content creation resource that enables them to be responsive to breaking news, fake news, and ongoing conversations taking place online round the clock.

Read it here | Communicate

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