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7 Days - Prototype Interactive in cover story

December 13, 2012

Gangnam, gadgets and olympic glory: Google releases 2012 list of top searches by UAE web users.

We’re a tech-savvy, dance-loving, glory-hunting bunch in the UAE if the list of what was Googled most this year is anything to go by. Internet giant Google last night revealed the most searched terms by web users in the Emirates for 2012 – and the top three were: Gangnam Style, iPad 3 and Olympics 2012.

Web experts said the UAE trends make for fascinating reading as they offer an intriguing insight into the habits of internet users. Alexander Rauser, CEO of the digital agency Prototype Interactive, said: “Instead of using the internet bar to type a website, people use Google search to find more information on what they are looking for, whether it is the latest hit song, mobile, celebrity or footballer.”

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