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Emirates Business 24/7 - The bottom line: below the line still clicks

May 16, 2010

Below-the-line print materials are in a neck and neck race with online marketing as businesses tend to be more aggressive on point of sale communication, say experts in the UAE. Compared to a very recent survey conducted by Fedex Office in the US, the local market does not provide enough scientific information, but many factors contribute to the growth of BTL advertising, while onliny marketing sees a nascent boost driven by increased awareness and increasing online population in the region.

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Emirates Business 24/7 - Active PR wins MSI account

May 11, 2010

Active PR announced yesterday its latest account win, MSI, a technology company that designs and manufactures a diverse range of main boards, graphic cards, notebooks, all-in-one PCs, server/workstations and more. The agency’s brief is to raise MSI’s profile in the Middle East region.

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