In the news

3i Infotech Limited appoints Active PR

October 17, 2005

3i Infotech selected Active PR based upon a solid combination of experience in the field of IT Public relations, intelligent PR practice and a proactive approach to Client – Media development.

3i Infotech logo

3i Infotech, a global leader in enterprise business solutions for SMB, enterprise businesses, the insurance industry, banking, retail logistics & distribution industries has witnessed strong regional and international growth over the last few years. Deriving much of its strength from cutting-edge, research-intensive industry solutions, 3i Infotech has attained a reputation for quality and versatility across major verticals in the region & internationally.

“We’re very pleased with the addition of 3i Infotech to the Active PR Client roster. They’re a strong and innovative company that complements our existing Client base. 3i Infotech appreciates process driven strategic PR and we look forward to providing them with this,” says Louay Al-Samarrai, Managing Director of Active PR.

3i Infotech joins a wide portfolio of Active PR clients that include Xerox International, Maxtor Corporation, SITA and Orthogon Systems, all of which retain a strong presence in regional IT and business sectors.

“Our company was looking for a PR Agency that understood the market and media trends throughout the Middle East,” says Hari Padmanabhan, President and Executive Director of 3i Infotech. “Active PR covers the region and understands our business along with our continued success in the market place. We look forward to working with Active PR and meeting our marketing objectives for the region and beyond.”

3i Infotech was recently named by the annual IDC 2005 MENA Report, the third largest regional enterprise business solutions provider in the Middle East & North Africa region.

Active PR has grown significantly over the past couple of years with nine full time Clients. The company has further plans to expand with the addition of several new clients in the coming months.

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Al Sondos Suites by Le Meridien appoints Active PR

October 10, 2005

Located in the heart of Dubai’s business district, across from the City Center Shopping Mall, Al Sondos Suites by Le Meridien’s unique position as a boutique hotel catering to business clients from the GCC acts as an effective barometer of travel and tourism in the city. In tandem with the Agency’s proven and effective approach to public relations, the Al Sondos Suites by Le Meridien is in a good position to make its mark as the ideal choice for business travellers seeking comfort, convenience and style in Dubai.

“We are very pleased to have won the Al Sondos Suites by Le Meridien account as we were able get to know the group during the handling of the 2004 Arabian Travel Market,” says Louay Al Samarrai, Managing Director of Active PR. “It was great that Al Sondos Suites by Le Meridien was one of several Le Meridien hotels to approach the Agency and the first one to ask us to pitch for the business,” says Al Samarrai.

Al Sondos Suites by Le Meridien

The Al Sondos Suites building in Dubai.

At the same time, the addition of Al Sondos Suites by Le Meridien to the Active roster represents a solid base of travel and tourism business which the Agency has developed and includes existing clients such as myTravelChannel.com, SITA SC and SITA INC.

Osama Mariam, Director of Sales and Marketing for Al Sondos Suites by Le Meridien was especially keen to work with Active PR. “I was looking forward to an Agency that would bring structure as well as fresh and workable ideas to the account,” he says.

“The company’s professional and consistent approach to public relations works well with the unique qualities of our hotel.”

Active PR has grown significantly in the past two years with nine full time clients, including major companies such as Xerox International, Maxtor Corporation and SITA INC and SITA SC. At the same time, the Agency continues to diversify with companies such as Enterprise IG global branding consultancy and myTravelChannel.com, the Middle East’s leading travel website as part of its portfolio.

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