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زيروكس ضمن قائمة أفضل 100 شركة عالمية في مجال التكنولوجيا

March 4, 2018

أعلنت شركة “زيروكس” عن تكريمها ضمن قائمة أفضل 100 شركة عالمية في مجال التكنولوجيا (المعروفة سابقاً بقائمة “أفضل 100 شركة عالمية في مجال الابتكار“) والصادرة عن مؤسسة تومسون رويترز، وذلك للمرة السادسة منذ العام 2011. وحصلت على تصنيف عالي لريادتها في مجال براءات الاختراع، والمسؤولية الاجتماعية للشركات، والأثر البيئي.

وقال ليكس بالادينو، المدير العام العالمي لدى «تومسون رويترز تكنولوجي براكتيس جروب»: “تساهم الشركات المدرجة ضمن قائمة أفضل 100 شركة في حل مشاكل العالم بأسلوب أو بشكل ما، باستخدام واحدة أو أكثر من التقنيات الناشئة. ولا تعمل هذه الشركات على إيجاد الأفكار الخلاقة فحسب، بل إنها تعمل على تجسيدها وتحويلها إلى حقيقة واقعة”.

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March 1, 2018

Aside from the latest Kylie Jenner episode, there are various instances in the recent past that show influencer marketing did more harm than good to a brand. Many a time, a good influencer campaign backfired when put in a wrong context.

This brings us to a host of crucial questions: are social influencers brand builders, or brand assassins? Has influencer marketing lost track? Or, last but not the least, did social media over-react to Jenner’s tweet?

Read the full story: Gulf Marketing Review


Riding the new digital transformation wave

February 25, 2018

FOR refiners, the future is full of uncertainty. Due to market forces such as the macroeconomics of oil and gas supply and demand, increasing demand for petrochemicals and marine low sulfur fuel requirements, organizations are faced with a number of business challenges, which require increasingly flexible operations. Here is where digital transformation creates a clear opportunity.

Digitalization, which flattens organizations and supports agility, offers the promise of competitive advantage in these unpredictable times when business models are adjusting to changing operating conditions. With workforce demographics rapidly shifting, newcomers to the industry bring with them a greater level of comfort with new technology.

Creating high expectations with digital transformation

Read the full article here: Saudi Gazette


What augmented reality needs

February 15, 2018

Salman Yusuf, head of UAE-based Artificial Intelligence (AI) firm Takeleap, says augmented reality can transform companies, but only if they can transform themselves.

Read the full story here:


2018 Is The Year Of Industry 4.0

February 8, 2018

As we stand on the edge of the fourth industrial revolution, there is a paradigm shift in the way businesses operate today. The age of innovative optimization will drive exciting developments in the industrial sector. The year 2018 will achieve great milestones in the cyber-physical worlds, with clear goals to take operational tasks and machinery to the next level of efficiency and productivity via augmented reality (AR) technologies. Remarkable steps are being taken to acknowledge and minimize the challenges markets face while adopting game-changing technologies of Industry 4.0. In fact, the global augmented reality market is predicted to reach $90 billion by 2020.

Goals Set Out for Industry 4.0

As opposed to the previous revolutions, Industry 4.0 will not require replacing existing machinery and assets. Instead, with the implementation of augmented reality, businesses will experience a new phase of reduced downtime, optimized machinery, and increased productivity of employees by 25 to 40 per cent. This revolution will have a butterfly effect of reducing the overall headcount while sustaining costs and enabling efficient industrial production.

Read the full story here: Forbes Middle East


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