Active (Digital. Marketing. Communications) has been working closely with NETSCOUT Arbor’s team in the Middle East since January 2018 to develop and implement social media campaign that will help them:

  • Increase engagement with target audiences across digital channels
  • Position NETSCOUT Arbor as an opinion leader in DDoS and broader Cybersecurity sectors
  • Position NETSCOUT Arbor’s regional head as one of the industry opinion leaders on Twitter

Xerox: Future-proofing the workplace across the Middle East


To showcase how Xerox’s new products and solutions were here to future proof the workplace – specifically when it comes to working millennials with a campaign targeted towards the people responsible for employing them and organizing their workspaces.


IOSH - Creating relationships with important government stakeholders


The Institution of Occupational Safety and Health (IOSH), the chartered body for health and safety professionals around the world, came to Active DMC with a challenge: they needed to create awareness for the risk of using asbestos in constructing buildings. With construction in the UAE at an all-time high, this “No Time to Lose” campaign was an important step in preventing potential terminal cancers in the region’s construction workers. Jumping on board with this important public health campaign, Active was quick to respond.




Pharmakeia, an innovative and first of its kind wellness luxury concept, was opening its first venue in Doha, Qatar. It was imperative for the brand messaging to avoid all types of “pharmacy” references and to position Pharmakeia’s brand as one of its kind luxury go to retail for all wellness and beauty needs




Active (Digital. Marketing. Communications) was commissioned by Alibaba Cloud to drive a communications campaign for the launch of Yvolv, its Joint Venture with Meraas Holding. Yvolv is the first public cloud provider that has its physical data center located in the Middle East region, with its first premises in Dubai.


Skydive Dubai - The highest base jump, the best duo, and a World Record

Skydive Dubai constantly strives to push the boundaries of extreme sports and this time was no exception. Active PR was briefed on a highly confidential jump that was to take place off the Burj Khalifa. The highest base jump in the world off the highest building in the world. Skydive Dubai and Active PR worked together to promote Skydive Dubai as an innovator and leader in progressive sports while simultaneously promoting Dubai as one of the world’s top destinations.


Skydive Dubai - Diving into the World Record Books

Skydive Dubai was looking to raise its profile as a global progressive centre in skydiving and chose Active PR as their communications partner to realize this objective. The first activity the Agency was briefed on was an upcoming world record-breaking event, XCF, scheduled for the 5th of April 2014. Project XCF, Extreme Canopy Flight, was Skydive Dubai’s vision of making skydiving history by setting new limits for human flight by breaking the Guinness World Record for the smallest parachute jump. With the support of Emirates Aero Sports Federation and Skydive Dubai, Project XCF’s training and record attempts are going to take place at Skydive Dubai the Palm Dropzone in Dubai.


Prototype - Appsolutely Digital!

Active PR has been successfully supporting Prototype Interactive, digital marketing Agency based in Dubai, for the past three years with strategic media relations and reputation management, thought leadership campaigns and creative media events. More recently, the companydecided to raise its profile as a leading developer of applications, including web and mobile apps. The Agency’s task was to develop a creative media campaign that would leverage the company’s new business interests with the regional trend moving fast towards app development and usage.



Riverbed Technology was very keen to aggressively increase its brand awareness in the lead up to and during the biggest IT trade show in the Middle East.

Overcoming Constraints

The main challenge was the fierce competition from the multiple IT and technology companies active in the region for attracting the interest of the same limited number of targeted journalists.


Xerox Emirates “Make a Difference” Corporate Social Responsibility Campaign August 2012

XEM wanted to do something different & more engaging than donate money, for Ramadan. The challenge was to find a creative campaign idea that was differentiating enough to give XEM a voice of its own and stand out in the profusion of CSR initiatives launched during Ramadan.

Our strategy

Active PR suggested that instead of donating money, XEM could donate time to support a charity, by allowing staff to dedicate a few working hours to support a cause they believed in and that tied strongly to the company’s values.


Ruckus Wireless GITEX 2013 stand

With a reputation of excellence among Clients and media alike, Active PR has been successfully supporting Ruckus Wireless over the past two years with their communication campaign including – strategic media relations and reputation management, regional social media campaigns, targeted ad placements and events.


More recently, the company decided to also test our project management capabilities at GITEX 2013, the world’s third largest IT and technology exhibition.