IGTV and Chill?

By Hafsa Qadeer on July 10, 2018

Instagram’s recent launch of the IGTV app has made marketers take a step back and rethink our digital strategies. With the evolving tech landscape, only marketers who are prepared to keep the pace with the future of digital marketing will survive.

What is IGTV?

IGTV, launched by Instagram, is a new way of watching long-form vertical video content. Whether it’s a DIY video, a music video or a collaboration, brands can now create videos up to an hour long. Click To Tweet

While most people mistake IGTV for an Instagram feature, it is also available as a standalone app – aka another revenue stream for Instagram. You’ll also need the dedicated IGTV app to create your own channel and content. However, you can view all content from within the Instagram app too.

Further, just like a regular television, IGTV has channels too. It even shows you the black and white noise screen before giving you options to switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can swipe for hours and enjoy a variety of programs.

Who produces content on IGTV?

In direct competition with YouTube, IGTV will stream ads so it generates revenue for content creators. Basically, the only difference between traditional TV and the 21st century IGTV is that the channels are now created… Click To Tweet

For content creators, that means more targeted audiences and higher brand engagement. In fact, Will Smith’s son and co-star of The Pursuit of Happyness, Jaden Smith, just launched his music album Electric on IGTV! Now that’s called staying ahead of the game.

Even the UAE royal family has embraced the new concept of IGTV. The Crown Prince, HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, leveraged the platform to post a vertical video clip of him spearfishing off the coasts of Dubai.

You can download a full guide by Instagram on best practices for creating IGTV content here. As digital marketers who create integrated campaigns for brands every day, we are already consulting our clients on how to leverage IGTV. Get in touch with us to learn more about how to leverage IGTV for your brand!



How to create a successful Facebook campaign

By Hafsa Qadeer on July 3, 2018

Whether its decision-makers at an MNC, a SME or a SOHO, today’s marketing managers in any business understand the importance of ads on digital platforms. However, when choosing how to invest time, money and effort into social media, many struggle with where to start. The internet is crowded with buzzwords and information overload, making it even harder for marketers to get the right advice.

To help marketers make the most out of their Facebook advertising, we have pulled together some important questions to ask to maximize your investment and get the most out of your ad campaign.

Why do you need a purpose-driven Facebook campaign?



A call for social media influencers making a difference

By Stanislava Burianek on June 25, 2018

Last year, I published the “Social Media “Influencers” with no influence”  blog that talks about how social media influencers have a poor representation is in the Middle East. I knew that the wave of change was coming and I can’t be happier to witness the shift in the UAE legislation that calls for much tougher rules applied on social media content developers.

While a lot of #influencers are registering their licenses and legalize their activities in the UAE, how many are going to reconsider their #contentstrategies? Click To Tweet

 By simply buying influencer licenses, they are not making major changes in the type of contribution they make towards UAE communities – in my opinion, this mainly applies to “lifestyle documenting” key opinion leaders (KOLs). Topics covered by UAE influencers are predominantly fashion, lifestyle, makeup, beauty, luxury and cars. What happened to book lovers, technology specialists, finance gurus, scientists and artists?



Blockchain – what’s the big deal here?

By Sawsan Ghanem on June 18, 2018

Blockchain’s future is looking bright as it penetrates more industries – other than finance – to realize a more integrated global economy and enhance economic growth. Many of us are still trying to get our heads round what blockchain means, how it works and why we need it in our lives along with AI, VR, Chatbots and more..

Putting it in simple terms, blockchain, is a ledger that records all types of data, including different transactions completed by any individual, upon which an alert is shared, notifying this as having taken place. This ledger is not stored on one server or computer rather on many computers (no limit to how many), all over the world. The beauty of it, is that anyone on the network can have access to the current updated ledger fostering transparency. Who isn’t a supporter of transparency, in the connected world we live in?

In addition to transparency, blockchain technology offers a more secure environment by combining cryptography, with storage and transmission of data in coded form, thus creating a shared ledger of transactions that are ‘trustworthy’ and not controlled by anyone. For governments, public services, and more, blockchain has the potential to create new foundations for both economic and social systems –  by offering a secure, unmodified public record that can be accessed anywhere, anytime with coded keys/encrypted identity authentication.

Beyond the world of finance, where blockchain came to the fore with the birth of Bitcoin, and other virtual currencies, the emerging uses for blockchain technology are exciting with huge potential to increase efficiencies and reduce costs etc..



Everything is connected: 5 technology trends to witness in 2018

By Mai Elsayed on May 15, 2018

As a technology focused communication consultancy, we can’t help but notice existing and emerging trends that will affect our work and lives this year. Digital transformation is a frequently used term that means the analogue ways of conducting business and performing any other tasks in our day to day lives is being replaced by digital technologies mostly powered by the world wide web. While referring to the digital transformation movement, many experts believe that 2018 is the year in which we will witness the fourth industrial revolution. Businesses across all sectors will inevitably be affected by the introduction of new technologies and this will encourage the digitalization of internal processes. Thus, we have listed below the top five technology trends that will trigger major breakthroughs by the end of 2018.



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