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SUMMER CAMPAIGN BOOK: 10 SIZZLING SUMMER CAMPAIGN IDEAS TO DRIVE ENGAGEMENT

By Wayin on May 24, 2017

Summer isn’t just a bonanza for those peddling ice-cream, barbecues and sunscreen. With the first smatterings of sun and the longer days, it’s the perfect time to give your campaigns a revamp and capitalize in the universal uplift in mood.

Whether you’re looking to boost data collection, generate UGC, increase engagement or simply make the cash register go kerching, Wayin has a host of new and sizzling campaign experiences to help you reach your goals.

GET SUMMER READY WITH THESE 10 SIZZLING CAMPAIGN IDEAS

For inspiration as you plan your upcoming campaigns to bring you into the summer months, we’ve pinpointed five marketing goals to drive you to success, as well as five top tips and brand new campaign ideas to try out.

Summer_FINAL

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What’s your story?

By Stacy Fernandes on May 22, 2017

instagram-stories-vs-snapchat-storiesInstagram and Snapchat, both social media goliaths allow users to upload live and in-moment photos or videos that are live for only 24 hours and encourage creativity. While they seem like social media doppelgangers on the surface, there are key differentiators. The connected Facebook friends list to Instagram, with the added opportunities for simple search and discovery — makes Instagram Stories a much easier platform for finding and retaining new followers. On the other hand, searching users on Snapchat may be more difficult than on Instagram, but Snapchat is alone in its Live Stories feature. The company publishes Live Stories regarding events in particular geographic locations and, if you’re in the area, you’re able to contribute Snaps to the story.

The advantages of creating a Snapchat twin were palpable to Instagram. Social media apps have essentially replaced messaging and photo sharing tools, so many brands have capitalized on Snapchat’s features to reach Millennials. Instagram Stories were just another step to grow beyond carefully curated photos and short videos, letting users do many of the same things as Snapchat.

Suggested ideas for using Instagram Stories or Snapchat:

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“Eat gold this Ramadan” or 5 ways to avoid crisis communication situations during the Holy Month

By Stanislava Burianek on May 18, 2017

Rich food

The holy month of Ramadan is just around the corner and like during any festive season, companies are trying to get their portion of media attention. There is no problem with promoting Ramadan deals and special offers, but it should either be done right or not done at all! The best way is to work with communications professionals or hire a competent marketing manager should the company wish to handle its promotional activities in-house. No matter what route your company decides to take, remember following these tips and aspects of Ramadan marketing:

  1. Stay respectful

No matter what types of audiences you are communicating with through your promotion, western or eastern, you need to keep culture in mind.  If it is a restaurant, you can mention that you will be open during fasting hours, but please don’t talk about happy hour and grape packages, especially in association with Iftar options.

  1. Say no to nudity

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HAWAIIAN AIRLINES LAUNCHES LEI DAY SWEEPSTAKES TO ALIGN WITH BRAND REFRESH

By Wayin on May 16, 2017

Coinciding with the unveiling of its refreshed logo, livery and overall creative look, Hawaiian Airlines launched a visually stunning and informative sweepstakes entitled, ‘The Language of Lei’. The theme of the sweepstakes celebrates Hawaii’s popular Lei Day holiday, while spreading awareness for the brand refresh.

MARKETING CAMPAIGN OBJECTIVES

  • Obtain valuable first party data and marketing opt-ins for re-targeting
  • Align the new visual system with an engaging experience for prospects
  • Build brand awareness for Hawaiian culture and Hawaiian Airlines by educating entrants about the significance of lei
  • Maximize entries using Twitter and Facebook campaign sharing options

SWEEPSTAKES SOLUTION

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4 CHALLENGES THE WAYIN APP STORE SOLVES FOR THE AGENCY OF THE FUTURE

By Wayin on May 8, 2017

Introducing_App_Store4_NoGradient

There was a time in the recent past when marketers were a little more laissez-faire about failed digital campaigns. The enthusiasm for new technologies and emerging interactive experiences overrode the negativity surrounding relative flops.

However, today’s is a digital native. Technology savvy and laser focused on results, efficiency, user experience and ROI. They demand technology that frees them from the shackles of IT, and as a result of the tolerance for campaign failure is no more.

For agencies, pitching a marketing technology solution to a client is a tricky proposition. The quandary of how to implement a simple, elegant, digital campaign solution, and whether their agency can actually deliver it.

Here are 4 challenges the Wayin App Store solves for the forward thinking agency of the future.

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