Active DMC Showreel 2018

By Active on January 11, 2018

In the world of communications, content is king and emotion is queen. At Active DMC, we are passionate about creating content that delivers our Client’s message(s) across to their target audiences in the most impactful way possible.

All our content is created with the aim to educate, influence, inspire and engage target audiences in whatever format it is delivered in.

Video content is increasingly gaining ground, due to the visual nature of delivering a message in a matter seconds/minutes. We can help you throughout the entire process, from designing your content strategy through to production and distribution.

Watch our showreel here:




By Stacy Fernandes on January 7, 2018

With shifting media landscapes and innovative social media tools the way we approach media is changing and PR consultants will see some major industry changes this year.


Press releases become less and less relevant. While brands may be publishing for more news announcements than ever their impact and popularity amongst target audiences continue to lessen every year.



FIFA campaign on the budget

By Stanislava Burianek on December 31, 2017

When Alibaba Cloud came to us in November and asked us to support their FIFA campaign, we knew that this project is going to be successful! Alibaba Cloud has signed a partnership agreement with FIFA Clubs World Cup and within their sponsorship framework, they designed the Most Valuable Player (MVP) trophy for Abu Dhabi World Cup 2017 finals. We only had to deal with 1 challenge – small budget.

How do you capitalize on such an amazing announcement without a substantial marketing budget?

Active DMC came up with a great idea that is affordable and creative! Fun day out with influencers on the day of the final game. Shouldn’t you have a huge budget to cover influencers’ fees? Not if you offer them something exciting and exclusive and we offered them a photo opportunity with the MVP trophy even before it goes to the best player of 2017. What can be more exciting?! Not doing it in the hotel meeting room. Instead, we took our influencers for a limo ride around Abu Dhabi. We took them to 3 most prominent landmarks in the capital where they could take photos with the trophy which were Yas Marina Circuit, Emirates Palace and Etihad Towers. Influencer event in the first half of the day followed by lunch and the final game in the evening where Real Madrid fought for the title of the best football club of 2017 internationally against South American club Gremio. It is really hard to describe all the fun we had during our daylong event, so here is the video summary for you!


And not to forget, results speak for themselves:

435,652 YouTube views

158,832 Instagram impressions

1,813,495 traditional media impressions

2,407,979 total campaign impressions

Creativity goes a very long way and not every campaign requires huge budgets!



Your Check List When Creating a Marketing Video

By Sawsan Ghanem on December 19, 2017

The top social platforms show an increase of 22 billion video views per day. This number is expected to increase this year. A public relations campaign that has not yet integrated videos into its strategy is likely to fail reaching large segments of its audience, but that does not mean they should turn to videos without a systematic and solid plan or expect to be successful on the first attempt.

While we all want to make a good video to support a story, we must start by asking ourselves about the results of the actions we want to reach to and how the video can support it. Hence, a specific list should be used for optimal use of the marketing video:

Determining the return on investment from the start: Based on commercial activity, the goal of the video is to provide more return on investment by increasing the number of leads to the company’s website. The video should focus on raising awareness about the products or services provided or videos will fail. Fortunately there are many opportunities to create call-to-action in video content, which is good news for those who evaluate return on investment through video conversion metrics.

A picture is worth a thousand words, but with video the words are worth a thousand views: Most social channels like YouTube measure how successful the video content is based on how long the video runs. It’s very important to develop a strong description of your video content so that people searching for that content will feel confident that it will be useful to them (like keywords, captions, video descriptions, etc.).



تحقق من هذه القائمة عند إنشاء فيديو تسويقي

By Sawsan Ghanem on December 12, 2017

تظهر أهم المنصات الاجتماعية زيادة قدرها 22 مليار مشاهدة للفيديو يومياً. ومن المتوقع أن يزداد هذا العدد خلال العام الجاري. ومن المرجح أن لا تصل حملة العلاقات العامة التي لم تدمج الفيديو بعد في إستراتيجية حملتها إلى أجزاء كبيرة من جمهورها. ولكن هذا لا يعني أنها يجب أن تتحول إلى الفيديو دون خطة ممنهجة ومتينة أو نتوقع أن تكون ناجحة من خلال محاولتهم الأولى.

وفي حين أنناً جميعاً نرغب في تقديم فيديو مرئي جيد لدعم قصة ما، إلا أنه يجب علينا أن نبدأ بأن نسأل أنفسنا عن نتائج الأعمال التي نود أن نوجهها، وكيف يمكن أن يدعم الفيديو ذلك. ومن هنا ينبغي تحديد قائمة محددة للتوصل إلى استخدام أمثل للفيديو التسويقي:

تحديد العائد من الاستثمار منذ البداية: بناءً على النشاط التجاري فإن الفيديو التسويقي يعني تحقيق المزيد من العائد على الاستثمار من خلال زيادة زيارة عدد العملاء المحتملين إلى الموقع الخاص بالشركة. لذا يتوجب على الفيديو أن يناقش زيادة الوعي حول المنتجات أو الخدمات المقدمة وإلا ستبوء مقاطع الفيديو بالفشل، ولحسن الحظ هناك العديد من الفرص لإنشاء عبارات تحث المستخدم على اتخاذ إجراء ضمن محتوى الفيديو، وتلك أخبار جيدة لأولئك الذين يقيّمون عائد الاستثمار من خلال مقاييس التحويل باستخدام الفيديو، حيث يمكن طلب مشاركة رابط الفيديو أو زيارة الموقع الخاص بالشركة أو تمويل المشروع … إلخ.



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