Generational Marketing: How understanding your client’s age can influence marketing strategies

By Lauren Brush on August 14, 2017

If you’ve worked with us, you know that one of the first things we’ll ask you is “what is your target market?” That’s because clearly defining your customer base will better help us understand which marketing strategies we need to use to reach them. By not defining your target market properly, you will be wasting your precious marketing dollars and our resources.

In this blog post, we’ll examine targeted marketing to generational demographics: baby boomers, generation z, generation x and – everyone’s favorite – millennials.

Baby Boomers

Baby boomers are the generation born between 1946 and 1964. They are known to be self-righteous (the “me” generation), optimistic, driven and team-orientated. They were ushered in the free love and societal “non-violent” protests, triggering strong desires to reset or change the common values for the good of all.  When it comes to their spending habits, baby boomers were among the first to grow up in a two-income household and were also one of the first generations to “buy now” using credit.




By Wayin on July 31, 2017

To celebrate the launch of M life Rewards, Borgata Hotel Casino & Spa has launched a 10-week giveaway, where website visitors can watch an informative short video clip or take a quick quiz to unlock an entry form.


  • Drive detailed data acquisition and opt-ins for future marketing communications
  • Use engaging video and quiz content to encourage participation and maximize entries
  • Promote the dedicated hashtags #LiveTheMlife and #MlifeAtBorgata to inspire social conversation
  • Socialize Borgata’s website by integrating content from its owned social channels


Borgata Hotel Casino & Spa makes the ideal location to relax and switch off from reality thanks to its luxurious spa facilities and exquisite fine dining, and after recently becoming part of the MGM Resorts International family, there’s now even more reason to start booking. To celebrate their partnership, and to engage and interact with visitors browsing the website, Borgata Hotel Casino & Spa has published a social hub, complete with a seamless ‘watch and win’ style video and quiz sweepstakes to engage potential customers.




They won’t buy your product, but your story

By Mai Elsayed on July 25, 2017

Seth Godwin, American author, entrepreneur, marketer and public speaker, once said “Marketing is no longer about the stuff that you make, but about the stories you tell.” This is especially true in the era of IoT and freedom of expression on social media. Customers, today more than ever, have access to different sources and materials which helps them compare products and analyze services.

With the massive amount of products available on the market, brands are striving to have an identity that is unique. In other words, companies try to tell their story using specific tone of voice and key messaging.  If we take a closer look at such brands like Lush, there is a narration behind every product, which blends into their overall key messaging. Within every product the brand emphasizes the importance of ethical buying of their hand-made, vegetarian skin-care products. With an element of persuasion, influence, and motivation, any brand can increase its demand by taking the audience on a journey and telling their story rather than just selling their products.

What's your story-

Photo CreditDustin Lee



Making Snap Marketing Decisions

By Tarek Hakim on July 18, 2017

Winter Was Here

Trends are like helium balloons, they float a while and slowly collapse and end up being forgotten. While you can often anticipate major events like world cups or new season of popular series, some trends emerge out of nowhere.

Since trends are often short-lived and people lose interest in them quite quickly, here are few tips to help you capture those fleeting moments:

  1. Make sure that a trend/event/hype is suitable for your target audience.

Sure, you may be able to link the launch of the new Game of Thrones season to food delivery or a hotel stay, but is this really suitable for a private bank? May be not. You need to evaluate and judge quickly by looking at your target audience and what the trend is about.



Crown the New King of Marketing – Video Content

By Stacy Fernandes on July 10, 2017

Jakob Owensjakob-owens-127761

From traditional television commercials in the 60’s to today’s YouTube, Vine, Snapchat, and even Facebook Live, it’s no secret that video has become a primary source of content during our daily lives. While convenient and efficient for the consumer, video marketing provides Marketers with an appealing, versatile, and very shareable medium to reach their audiences.



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