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3 ways social media has changed consumer behavior

By Mai Elsayed on March 7, 2017

ipad-tablet-technology-touchIn the 21st century, the communications industry has been evolving fast with a complete shift in the strategies used to convey a message. This change has been a result of the evolution of social media platforms that have altered the way people share, experience and contribute to the online community. In fact, brands need to approach consumers directly, not just through traditional media channels but also through digital ones. It has become a necessity to be able to speak with the audience using their language and vocabulary and here are the 3 reasons why:

  1. Consumers have a voice on social media

Every social media user has become the master of their own domain, which means that on their accounts, they freely share what’s on their mind. This is exactly why brands should listen to what is being said about their products and cater to their customers’ needs accordingly. Similarly, it is a great opportunity for brands to amplify user generated content such as good reviews about their products. Any marketer should know that this is the digital form of word-of-mouth and will have a great impact on the success of their campaign.

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