A Added value
C Creativity
T Team work
I Initiative
V Vibrant
E Excellence

Our story

An Integrated Marketing and Communications Agency, Active DMC, located in Dubai Media City, Dubai, UAE. We develop and drive Client’s communications campaigns and ensure they deliver on their business objectives. Active DMC was founded in 2003 by Sawsan Ghanem and Louay Al-Samarrai, with a vision to revolutionize the marketing industry and be innovative with every campaign, whether its big or small.

Global Reach and Regional Expertise

Active DMC offers businesses in-depth regional marketing expertise with over 25 years’ experience in the Middle East and North Africa region. Active DMC extends its service offering internationally through its partner network and affiliates.


A vibrant Agency that challenges itself every day to leverage best practices through a diverse set of communication services and creativity to achieve excellence.

We hold dear the true essence of teamwork, adding value in everything we do.

As founding members of the PRCA Middle East chapter we are committed to upholding the code of ethics and implementing the CPD programmes in place.

Watch our videos

Partners and affiliates

The advantage that these networks bring to Clients is that they offer access to a network of independent public relations consultancies identified as being the best in their markets or region. This differs from global same name networks where there may be inconsistencies across markets.