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The Changing Face of Influence

According to our Hotwire partners latest global influence study 1 in 4 decision makers say Facebook is their preferred social channel of choice when seeking information on a purchasing decision…ranking it ahead of LinkedIn and Twitter.

It’s time to turn the traditional notion of B2B marketing on its head and focus on where your C-Suite customer actually is. Stop making assumptions about what your audience wants and allow research and insight to guide how you create multichannel campaigns.

To help make sense of the way marketing and IT departments really engage with media sources, Hotwire joined forces with Vanson Bourne to conduct a survey of 1,000 decision makers – exploring their habits, preferred channels and the ways they make use of different sources of information to make purchasing decisions.

If you want to find out more about the latest trends, you can download the report.

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Digital · Marketing · Communications