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Louay Al-Samarrai

Joint Managing Director


  • 23 years’ experience in advertising and marketing in the region including
  • Business Development expertise with 18 years in PR strategy & planning
  • Worked on a range of multi-national names across Telco/IT/Real-estate/Aviation– Microsoft, Xerox, HP, Western Digital, McAfee, Optoma, Ciena, Axis communications…
  • Real interest in developing long term relationships with Clients.
  • Passionate about strategy and client development and adding value to Active PR’s Client base across marketing mix
  • Combined Arab / UK education and background.
  • Full Member of the Chartered Institute of Public Relations in the UK.
  • Louay is fluent in both Arabic and English
  • Recent Personal Achievement: Opening of Libya office
  • Apart from PR what are you passionate about? Maya (my daughter), my family, travel, cricket

Phone: +971 4 3900229
Twitter: @Lassam

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