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Professional Memberships

Sawsan Ghanem and Louay Al-Samarrai are Full Members of the Chartered Institute of Public Relations in the United Kingdom.

Active is a Full Member of the Middle East PR Association (MEPRA). These professional associations deliver ethical, up-to-the-date and constantly evolving best practice public relations consultancy for Clients.


Chartered Institute of Public Relations (CIPR)


CIPR logoThe Chartered Institute of Public Relations (CIPR) is the UK’s leading public relations industry professional body. Founded in February 1948, it today has over 8000 members.

The CIPR is the largest association of its kind in Europe. It is a member of the European PR federation CEPR and a founding member of the Global Atlas Alliance for Public Relations and Communications Management.

The Institute represents and serves the interests of people working in public relations in the UK and abroad. It offers access to information, advice and support, and provides networking and training opportunities through a wide variety of events, conferences and workshops. Membership assessment is rigorous and is based on educational qualifications and multi-disciplinary experience, ensuring high standards.


Middle East PR Association (MEPRA)


MEPRA logoThe Middle East Public Relations Association (MEPRA) is a non-profit organisation that represents the interests of the Middle East public relations industry. MEPRA endeavors to highlight the strategic role of public relations in the Arab world and help set high standards for quality and ethical conduct by consultancy firms. The Association provides a single point of contact for government, the business community and the media to talk to the region’s growing PR industry. MEPRA is registered at Dubai Media City in the United Arab Emirates and is a member of the International Committee of Public Relations Consultancies Associations (ICCO), which represents leading PR consultancies across 28 countries.

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