Too many SME owners say that they lack time and knowledge to invest in social media. We’re passed the point of calling social media all the rage. Social media is a powerful branding tool and has become an essential part of any brand’s marketing mix. Especially for SMEs seeking cost-effective and engaging ways to connect with their target-audiences, stay competitive, generate leads and grow.
Fatima el Malki, social media manager at Active PR, explains why it is critical for SMEs to be on social media.