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Gulf Business – Active PR

Published on January 23, 2014

Too many SME owners say that they lack time and knowledge to invest in social media. We’re passed the point of calling social media all the rage. Social media is a powerful branding tool and has become an essential part of any brand’s marketing mix. Especially for SMEs seeking cost-effective and engaging ways to connect with their target-audiences, stay competitive, generate leads and grow.

Fatima el Malki, social media manager at Active PR, explains why it is critical for SMEs to be on social media.


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Digital · Marketing · Communications