GCC marketers still seem to shy away from putting digital face to their brands. Why is digital not getting the vibes from marketers? “There is still fear, misunderstanding and resistance, but most of all there is as lack of enthusiasm by brands, organisations and companies to put real budgets behind social media.” said Louay Al Samarrai, managing director at the consultancy Active. “This is hesitancy to invest in a new form of reputation and brand engagement is the biggest hurdle to be overcome.”
“Because of Active PR’s good relations with the media, we managed to receive good TV, radio and traditional media coverage. This resulted in a lot of attention from the media, who were also present at our conference for interviews with our clients, speakers and ourselves.”
Group Managing Partner
Our A-Team successfully attended and handled the PR and social media for the Maximo Middle East User Group Conference 2013 by eSolutions Maximo. Have a look at the event – a production brought to you by our Active team!