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SME Advisor – Making that connection

Published on May 6, 2012

Public relations professionals must face the fact. They need the media to get their message out to their clients and target customers. To do this effectively, it’s essential to build a mutual respect, says Sawsan Ghanem, MD of Active Public Relations:

“Media provide a community service. They inform and update us and do this with a passion for their profession. Some people either don’t get this or decide to ignore this simple set of facts and seem to approach media in a manner and style that immediately irritates, or puts a journalist on the defensive.”

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