Sawsan Ghanem, Joint Managing Director and founder of Active PR was awarded Arab Entrepreneur of the year 2011. Active PR is a strategic boutique PR & Marketing Communications Agency based in Dubai Media City (regional presence and offices in Kingdom of Saudi Arabia). She received the award during a gala dinner ceremony hosted by SME Advisor Stars of Business & Summit Awards 2011 at the Jumeirah Beach Hotel on Monday, 28th of November 2011.
In a bleak economic and financial – not to mention political – landscape, putting a “spin” to corporate communications might be one way to spread some good cheer among the intended audience.
But don’t try selling that to Bob Frause, chairman and chief executive officer of the Frause Group and an acknowledged doyen in the global business of PR.
What starts out as negative feedback can be turned into a positive experience for your business. So how do you handle criticism and even benefit from it? Sawsan Ghanem, Managing Partner of Active PR, shares some insights.
Who are the new breed of entrepreneurs in the MENA region? fME speaks to the founders of brave, new start-ups that are boldly going where no start-up has gone before…