Sawsan Ghanem, MD of Active PR, tells Arabian Woman about the Entrepreneur Loudspeaker competition, and what it means for the future of small business ventures.
“A smart business will not only work on maintaining a smart marketing strategy, but will also simultaneously keep one eye firmly on the tactics of their competitors,” says Sawsan Ghanem, Managing Partner of Active PR.
Any successful business needs to stay abreast of who the competition is, their activity, their messaging (in all marketing campaigns), who their target audiences are and what they are doing to reach out and influence them, while also considering their strengths and weaknesses in the local market.
Active PR announce the winner of the Entrepreneur’s Loudspeaker competition: Wild Planet Productions. A panel of judges including Hamdan Mohamed (President of Arab Business Club), Dave Reeder (Editorial Director of CPI) and the managing partners of Active PR, reviewed the five semi-finalist video entries against pre-agreed criteria. This was the culmination of a three month grassroots initiative that saw entries from start-ups across the Middle East region from Palestine, Egypt, Jordan and the UAE.
Dubai tech show has separate security section for first time.
Demand for cyber-security products is forecast to grow by double digits annually as companies and individuals battle a rising tide of identity theft, corporate espionage and email scamming. The surge in demand is so large that the Gitex technology trade show, which opens today at the Dubai International Convention and Exhibition Centre, will feature a dedicated cyber-security section for the first time.
Hi-tech criminals target mobile devices as more consumers buy them.
Both consumers and businesses are not doing enough to secure their smartphones and tablets against hacking attacks, industry experts say. “The threat landscape is predicted to become extremely volatile as more people rely on smartphones and tablets. The wider the consumers use them, the more attractive these devices become as targets for hackers as a means of financial gain and other nefarious activity,” said Gary Clark, Vice-President for SafeNet, EMEA.