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HomeNews › News archive: March 2011

Arabian Nights by Kilian in de Luxe Middle East

Published on March 17, 2011

Heir to a long line of cognac-makers that were pioneers in luxury, it should come as no surprise that the grandson of the founder of The LVMH Group, Kilian Hennessy has inherited an innate sense of absolute elegance and style, writes Emma King.

Communicate – A matter of act

Published on March 16, 2011

Communicate asks the industry: what one piece of legislation would you most like to see introduced?

Sawsan Ghanem, managing director of Active PR, answers: “OK, where do I start? The first one that comes to mind is a charter between public relations agencies and journalists that says it would be more conductive and productive if both had good things to say about each other, rather than the finger-point exercises that tend to occur.”

GMR – Active PR opens healthcare practice

Published on March 9, 2011

GCC healthcare to reach $47 billion to $55 billion by 2020

Dubai-based Active PR has opened a specialist healthcare unit. “Based on the regional and UAE healthcare sectors’ growth over the past five years, the sector has huge potential in the region and is predicted to expand greatly over the next 10 to 15 years,” said Louay Al Samarrai, managing director of Active PR.

GMR – Brand Outreach

Published on March 7, 2011

CSR needs to go beyond simple corporate philanthropy into strategic brand reputation management. Precious de Leon looks at who gets it and why the rest are slow to catch up.

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