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Campaign “The Annual 2010” – Top 10 Hot Seats

Published on December 26, 2010

At number two in the list of top 10 Hot Seats is Dina Al-Naib, account executive for Active PR.

Dina turned 25 years old the other day and is terrified of getting a wrinkle. Bless.  Iraqi-born but New Zealand raised, Dina says her hero is Ruth Handler for inventing Barbie, has a motorbike license and wants to be the next Mrs Fernando Torres. A self-confessed Liverpool FC fanatic, Dina cries when she misses them playing and in her words, is “not made for public transport,” after suffering a traumatic childhood bus-based incident.

Communicate – We ask the industry: What’s your favorite ad of all times?

Published on December 21, 2010

Communicate asks the industry: what’s your favorite ad of all time? Sawsan Ghanem, managing director of Active PR, says: “One of my favorite ad series would have to be the British Electricity Board’s Creature Comfort. I found that the series of ads succeeded in hitting on two key touch points: the visual and the emotional.”

The Power of PR – Raw Coffee, the best coffee in Dubai

Published on December 15, 2010

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