Al Bayan interviewed Louay Al Samarrai, who explains why respect is the quickest way to success. An interview with Sawsan Ghanem can be found here.
BondPR International has inked a string of joint ventures as part of a plan to set up 10 new offices across the globe. The agency, which recently won global lead duties for serviced office provider Regus’ PR programme, has identified a number of local agencies which it will set up joint ventures with, among which is Dubai’s Active PR.
Dubai-based Active PR has sought to find a viable solution to offer services across the region, and has launched the Arabian PR Network (APRN). The network, which is planning to launch its website by the end of January, aims to complete with international agencies that affiliate with regional PR agencies to offer local experience, or set up offices in different markets across the Middle East.