Al Bayan interviewed Sawsan Ghanem, who describes public relations through a chemist’s mind. An interview with Louay Al Samarrai can be found here.
As a network of independent PR agencies, the APRN is a new concept for the region. Can the alliance of local consultancies square up to international giants?
Last month three PR agencies – Active PR from Dubai, 4PR from Cairo, and MPR from Riyadh – came together to form the Arabian Public Relations Network (APRN). The agencies, which have worked together in the past through “a loose set of affiliations and memorandums of understanding,” according to Active PR’s joint managing director and freshly elected chairman of the APRN, Louay Al Samarrai, hope that formalizing those relationships will allow their network to take root and grow.