Active PR and Marketing Communications Consultancy was founded in May 2003 and is located in Dubai Media City. Its mandate is to provide regional strategic public relations and marketing communications consultancy. Clients include Xerox, SITA, Belkin, SeaChange, Western Digital, Optoma, IFS, Axis Communications, and R&M. Active PR is also a full partner of the international PROI network and represents the Middle East region. A day in the life of Sawsan Ghanem, managing director of Active PR.