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Business 24-7: Active Public Relations signs deal with Jaffer

Published on February 11, 2009

Active Public Relations has signed a partnership deal with Zaamin Jaffer, to handle the talented racing drivers’ public relations campaign across the ME region. Jaffer is a serious contender in the 2009 British Formula Ford Championship with team Raysport.

Active PR teams up with racing driver Zaamin Jaffer

Published on February 5, 2009

Zaamin JafferZaamin Jaffer is a serious contender in the 2009 British Formula Ford Championship with team Raysport and is currently in England dividing his time between studying at University and training for the British Formula Ford Championship, with the help of Andy Priaulx Performance Management Programme.

Zaamin’s move from India to Dubai four years ago opened the doors to professional training and saw him get into senior karting championships, where he took part in his first national championship race at Dubai Kartdrome securing a podium finish. Since gaining podium finishes in the UAE National Karting Championship, he has achieved considerable success in Formula BMW testing, as well as finishing on the podium in the Dubai 24hr endurance karting events.

Sawsan Ghanem, AMCIPR, Managing Director, Active PR, said: “Passion, drive and dedication are the cornerstones of our business and we strongly believe that we share these values with Zaamin.”

“We are delighted to have been chosen by Zaamin as his PR partner for the ME region and look forward to communicating his successes on a local and regional level. Zaamin is a ‘home grown’ talent who has a promising future ahead of him in the professional Motorsport world and we look forward to going through the experience with him,” she added.

“I am delighted to be working with Active PR who I believe possess the enthusiasm, energy and strong contacts in the ME market to build my profile in the region and help to communicate my progress & achievements to a wide target audience,” said Zaamin Jaffer.

“Active PR will also be helping me to find potential sponsors for 2009 and 2010 international racing season. For 2009, I still have white livery space available on the car for the equivalent of title sponsorship coverage at a fraction of the typical cost,” he added.

Zaamin is now set to compete in what is arguably one of the worlds most competitive and prestigious single-seater formulae. He’s begun his rigorous testing programme in Nov ’08 at Donington Park and is about to embark on a whole series of scheduled tests at Brands Hatch and Snetterton over the coming weeks.

Ray Racecar Engineering was established in 1971 by founder Bert Ray and his son Gavin. The family operated race team, known as Raysport, are best known for being the longest-running Formula Ford manufacturer in the world and for their success with the tuition of many drivers over the years, some of who went on to win the coveted McLaren Autosport Young Driver of the Year award.

AME Info – Active PR teams up with racing driver Zaamin Jaffer

Published on February 4, 2009

Active Public Relations (Active PR), a Middle East regional strategic public relations and marketing communications consultancy has signed a partnership agreement with Zaamin Jaffer, to handle the talented racing drivers’ public relations campaign across the region.

eformulacarnews.com – Active PR teams up with Jaffer for 2009

Published on February 3, 2009

Active Public Relations (Active PR), a Middle East regional strategic public relations and marketing communications consultancy has signed a partnership agreement with Zaamin Jaffer, to handle the talented racing drivers’ public relations campaign across the region.

Communicate: Don’t change the channel

Published on February 2, 2009

Don’t change the channel: Communicate speaks to some of the industry’s experts, and asks them to wave the flag for their media. Among the speakers are Lucy d’Abo of D’events, Louay Al-Samarrai of Active PR and Salim Barkett of Kassab Media Marketing.

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