Active Healthcare, a recently launched division of Active Public Relations (Active FZ LLC), aims to offer specialized healthcare communication services to different players in the healthcare sector that have or want to extend their presence in the Middle East region.
Active Healthcare believes strongly in keeping its finger on the pulse of the Healthcare sector across the Middle East region staying current with the practices, innovations, and legislation that are specific to this industry.
Through its network of contacts in the Healthcare sector, Active Healthcare has positioned itself as a leading communications specialist.
As a member of the PROI global network (proi.com) Active Healthcare has the support of The Healthcare & Wellness Alliance and other Healthcare Communication Consultancies around the world that focuses on the segments of healthcare and wellness with specialization in medical devices, pharmaceutical, life science, healthcare, biotechnology and medical insurance.
Healthcare Communication in the Middle East
- The healthcare communication practice in the Middle East is still at initial stages and lacks of strategic approach but is evolving rapidly along with the growing market
- New trends continue to emerge and are changing the way companies communicate with patients, the government and other stakeholders
- Healthcare issues are becoming more complex and demanding a more integrated approach to communication