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If we have learned anything from the past decade, it has been that the Middle East has grown into its own in embracing everything digital.

The Arab Spring kicked off the digital campaign with social media being a prime source of information about politics. We expect the communications industry to explore their role and accountability in defending the growing threats to young people on social media. Schools will have to invest more in technology and focus on educating their pupils on how to use social media appropriately. Additionally, there is a need for educating the public in general on how to behave on social media platforms with new laws introduced in the region taking into consideration cultural sensitivity and its awareness online. We learn that the choice between data and creativity is a false one, and that we will have to create creative campaigns based on relevant data.

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Digital · Marketing · Communications