Digital · Marketing · Communications
Partnering with
HomeCommunications Trends Report 2016 › The rise of the cord cutters

‹ Previous chapter Next chapter › The rise of the cord cutters

ch11

Since media started its journey online, we’ve had to break with tradition – but we’ve done so quite willingly. How we find and receive information has changed forever thanks to the move online and almost entirely for the better.

This move has been happening for a while. The written word started its journey towards the end of the last century with the BBC launching BBC Online becoming one of the pioneers in online journalism in 1997. And today, more than half of Brits access their news online.

Audio has trod the same path. Falling physical music sales made way for early players such as Kazaa and Limewire. Then more legitimate services such as iTunes and Spotify entered, and dominated, the market.

And now it’s the time of video.

Get in touch

© Copyright 2017 Active FZ LLC
Digital · Marketing · Communications