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Ruckus Wireless GITEX 2013 Stand – Project Management Case Study


With a reputation of excellence among Clients and media alike, Active has been successfully supporting Ruckus Wireless over the past two years with their communication campaign including – strategic media relations and reputation management, regional digital media campaigns, targeted ad placements and events.


More recently, the company decided to also test our project management capabilities at GITEX 2013, the world’s third largest IT and technology exhibition.

With only 4 weeks at our disposal,  a ‘reasonable’ budget, highly specific technical requirements for the Gitex 2013 stand, Ruckus Wireless’ project posed the Agency a few challenges. Challenges that Active tackled head on to ensure smooth project completion and timely delivery.


Active quickly identified the Client’s exact needs in order to deliver on the design and functionality requirements for the Ruckus Wireless Gitex 2013 stand.

End-to-end project management included EVERYTHING:

  • Selecting customized water
  • Electricity specifications
  • Managing graphic design development and process
  • Overseeing the construction and dismantling stages
  • Etc…

As it usually happens in a fast paced industry we find ourselves in, additional challenges surfaced, but this time our team’s work ethic and 24/7 commitment managed to ensure successful project completion.

With a focus on providing strategic communications consultancy (360 degrees) to our Clients in the Middle East region, we take pride in our work and delivering on our Client’s ROI.

“I was confident about the whole process of having a booth at Gitex 2013. We left the organization of this stand to Active from A to Z on short notice. Despite there being many requirements and technical specifications, I was impressed with the results which exceeded my expectations. For the whole week of Gitex, all our customers and prospects felt very comfortable on our booth! A huge thanks to Active team!”

Arnaud Le Hung, Marketing Director, EMEA, Ruckus Wireless.


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Digital · Marketing · Communications