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Client testimonials

“We have worked with Active on a couple of regional campaigns in the MENA region and we are thrilled with such wide coverage for our last campaign in over 120 media! Active’s professionalism and network are ones of the reasons we choose to always ensure such excellent results and coverage. We really appreciate their efforts and we are happy our mission to spread the fibre to the home technology message is well spread and well achieved in the region thanks to Active PR support. We are sure we will always have such excellent cooperation with their great team.” –

Christine Beylouni, Director General – FTTH Council MENA

“I would like to thank you for all your Active team’s support in helping to maximise AspenTech’s message in the region during FY16-Q1. This has been a tremendous help in reinforcing our standing in the Middle East and, in particular, our presence at MEPEC 2015. The coverage has been successful at reaching the target publications and establishing our relationship with the Arabic press. Your team have worked diligently through this project to promote our key messages and provide opportunities for AspenTech to increase its brand visibility and thought leadership. Thanks again for all your efforts. I look forward to continuing to work with your team to promote our AspenTech themes.” –

Mark Peacey, Senior Manager, Corporate Communications – EMEA, AspenTech

“We at 3D Utopia are very thrilled, happy and thankful about all the work Active has done and all the support they have extended to us. More specifically, 3D Utopia would like to thank the team for their outstanding work and support provided in making our launch so successful. The team were very responsive and extremely professional in their approach to this project. From start to launch date, the Arabic support really was of great contribution and one of the main reasons why the launch got such a hype from local communities.” –

Abdulaziz Aldelaimi, Founder & CEO 3D Utopia

“CommScope has been working with Active PR for three years in the Middle East and we have seen the success of this collaboration time and again. The team have a thorough understanding of our solutions and business needs, which reflects in great coverage and media opportunities. From media engagement to events, their support across different PR sectors is highly valuable to us and we can always rely on them to deliver the expected results, and beyond. We see Active as part of our team and we are happy to have them on our side.”

Laura Kelly, Marketing Manager, MEA, CommScope


“Active PR have a strong background and in-depth knowledge of strategic Public Relations within the Middle East market. We’ve worked closely with Active Public Relations since 2011 and our experience to date has been very positive. The team have demonstrated a strong understanding of our business, communication objectives & target audiences for the ME region and have delivered results time and time again. Active PR have spear-headed our PR campaigns at major trade shows, such as GISEC and GITEX, where the team over delivered and positioned WatchGuard top of mind with local & regional journalists. The team are passionate about what they do and constantly portray persistence and dedication with the result being the Middle East leading in terms of coverage, globally.”

Maria Pinto, Field Marketing Manager EMEA, WatchGuard Technologies, Inc. – 2014

Understanding our Clients’ objectives and developing a strategy that delivers to these for the biggest technology event in the Middle East – GITEX Technology Week. Following a planned and targeted approach – processes we swear by at Active PR as they have continuously proven to deliver time and time again. The A-Team successfully closed GITEX 2013 and have come away with a sense of achievement and on a high. WatchGuard, Safenet and Riverbed share their experiences at GITEX 2013….

Have a look at the testimonials – a production brought to you by the Active Social Media team!

Riverbed @ GITEX

SafeNet @ GITEX

WatchGuard @ GITEX

“Active PR have been doing a great job. They source interviews for me in order to increase exposure to the region of my activities which in turn helps to attract sponsors and gives current sponsors the coverage they deserve. Along with that they are constantly getting touch with various companies to raise funding via sponsorship so that I can carry on racing.”

Zaamin Jaffer
Racing Driver, British Formula Ford Championship

“Our relationship with Active PR goes back to 8 years ago and we’ve been always happy to deal with such a professional organization.  We felt that Active PR was an extension of our own existing staff. We are definitely going to have more business along with Active PR I would like to take this opportunity to thank the team in supporting us, they were great and I salute them all.”

“Excellent job, we do appreciate all the efforts you and the team have put to make it happen and hopefully in the near future we will engage again for another success story. From my experience with you, I shouldn’t be surprised of the below results.”

Gaby Matar
Group Managing Partner
eSolutions Maximo

“Just came across an article [e.n. ‘Wheels of Fortune’, Communicate Magazine, February 2010] on the PR support that you are providing to an upcoming Dubai Circuit Driver – Zaamin Jaffer. Congratulations and good stuff – the article shows much heart in the work that you guys do and gives me strength in selecting you as our PR partner for Connect and in the future – Omnia. :)”

Hema Nardhani
Group Marketing Director

“I met Sawsan and Louay as customers that excitedly discovered us one weekend, and without telling me what their company was, we actually became friends with a mutual love of coffee, way before they started harassing me and telling me it wasn’t good enough that Raw didn’t yet have a budget for advertising and marketing ourselves, and that people should know we are here in Dubai.

“Together with their team they came up with a symbiotic plan that Active PR was happy with and that Raw Coffee could manage. One of the hardest things about starting a small business without investors was recognizing your cash flow limitations and the absolute necessity of PR, to grow and reach the right people through the right media.

“We knew we had fantastic coffee and had had to rely on word of mouth, but it’s only since Active PR introduced us to their world, that the rest of the UAE had to notice as well. The timing is too much of a coincidence to ignore!”

Kim Thompson
Manager / Owner
Raw Coffee Company

“You will never meet any ‘wallflowers’ on the Active PR Team, because they live up with their name, and are truly ACTIVE all the time. The quality extends to creative solutions, strategic diligence and a hand on humanistic flavor of client care. It’s great that the Active team members are all from international backgrounds with a global perspective for the client. Thank you Active PR.”

Majed Al Majed
Global Communications Manager
ME Global International FZE

“Inventive, creative, hard-working and results focused might not normally be words used to describe a PR agency, but having worked with Active PR for almost 2 years they have understood Optoma’s goals, while consistently delivering outstanding results and opportunities. A significant contributor to Optoma’s success in the region.”

Territory Manager
Optoma Middle East & Africa

The PR Campaign for the Round Table Meeting on Commodity Development in the Middle East, Dubai, 24-25 August 2008:

“I want to extend my deep thanks for your effort on this and especially for the job well done with the RTM.

“(…) thanks for the thoughtful elaboration and evaluation of the RTM consult project. I would like to reassure you that I’m very pleased with the outcome of the press activities and extremely gratified to have collaborated with you and ActivePR to increase public awareness of the stated themes and issues in the meeting; as well as wide range of media platforms and outlets covering the RTM. As I said, the RTM dominated and drove the news cycle on the day of the event – a huge feat given the Beijing closing ceremony activities. I note, as you mentioned, that there is still significant media interest in the issues discussed, as well as the message uptick and media buzz within the commodities investment and business community in the region.

“Finally, just to say again, thanks for a job well done, the high professionalism and client care. I really enjoyed Dubai and look forward to our next event there.”

Charles Jama
Communication Officer
Common Fund for Commodities
Amsterdam, The Netherlands

“In my experience of PR service providers in EMEA, I can say that the service delivered by ACTIVE PR is world class!… They took time to research our market and to understand competitive activity. They have a very pro active approach and they enabled us to achieve and maintain a consistently influential relationship with key media in the region.”

Annie Bernard
Senior PR and Events Manager – EMEA
Maxtor Corporation
Paris, France

“Sony always strives to be highly professional in everything we do, to achieve this we not only rely on our own people but that of our partners in terms of products and services. Active PR were chosen to be our PR agency because of their professional approach and quality of service – in the field of PR we cannot compromise on these attributes and Active don’t!”

Nigel Thompson
Marketing Manager – HD
Sony Broadcast and Professional

“Active PR: a proactive professional service, who deliver”.

David Castle
Marketing Manager – AV Solutions
Sony Broadcast and Professional

“Proactive PR perhaps would have been a more fitting name. We have always found them proactive and thinking ahead of us and helping us move forward with our communication to the market place. We wish them all success.”

Hari Padmanabhan
Executive Director and President
3i Infotech Limited

“‘Active PR’ is a superb name for this company it clearly describes the energy, drive and enthusiasm that was felt by everyone involved with the UK Boarding School Exhibition. They kept us on track, offered clear professional advice and support throughout the event and during the lead up promotional period. His help and support before each radio or newspaper interview helped to focus the mind.

“As an Education Consultant I know the world of UK Boarding Schools but not being a resident of Dubai I needed help and guidance with the local market, this was provided in a straight forward no nonsense fashion.

“‘The Exhibition promotion and media coverage could not have been better,’ said the Headmaster of Bethany School.

“The success of the event is due to Active PR, I cannot thank them enough.”

Sue Anderson
Education Consultant

“Active have provided solid and thoughtful public relations and marketing input for not only in the UAE but throughout the region and this has been key to the development of the Middle East’s leading travel web site.”

Simon Lewis

“I very much appreciated your professionalism that led to the success of this exercise and your friendly attitude that made it a pleasure working with you”

Cédric Bonnard
Managing Director
Mobility Benefits

“Since we appointed Active PR as our public relations and communications partner in 2006 they have played in integral role in positioning R&M as a leading, innovative and relevant solution provider in the Middle East marketplace, ensuring that we are top of mind when businesses are looking for advanced and proven cabling solutions. They are proactive and always have our best interests at heart, ensuring that we are in regular contact with key target media across the Middle East region and appear in relevant industry articles as industry experts. Thanks to Active PR’s dedication we have scored high in key industry rankings. Thank you very much for your highly professional and passionate support!”

Laurent Amestoy

“Knowing that your PR team is as passionate about your products and solutions as you are is as much a competitive advantage as any other. The confidence I share with the team at Active means that I never have to doubt that they have our best interests at heart. I can trust that their enthusiasm and sincere faith in Axis Communications comes through in every interaction they have with the media on our behalf, and the results are there for all to see!”

Gilles Ortega, Regional Manager
Axis Communications, MENA

“On occasion of the trade fair Arab Health 2011, held in Dubai, the PROI network helped us to position Berlin Brandenburg among the Middle East target audience as a modern and sophisticated site for healthcare tourism. fischerAppelt was our communications partner in Berlin and engaged the PROI partner Active PR to coordinate local media relations in the Middle East. This approach was seamless and resulted in a great outcome.”

Christoph Lang
Head of Communications and PR
Berlin Partner

“Creativity, persistence, and professionalism are a few qualities highlighted by the team at Active Public Relations. Active PR quickly grasped our value proposition and helped craft the WD message for several of our key audiences. The results were not only immediate, but fast and within weeks, Western Digital, received award for their products, full-page interview features as well as the fron cover on one of Middle East’ key Reseller Publication.”

Daniel Mauerhofer
Senior Public Relations Manager
EMEA Public Relations, Western Digital

“After working with Active PR for the last 3 months, thanks to winning their Loudspeaker Entrepreneur competition, we have been amazed at how having a dedicated and enthusiastic PR team back you up can yield immediate and really impressive results. Active PR are a rare breed of people who inject decency and charisma to the goals of getting results! I know our profile has grown in stature thanks to Active PR and intend to keep using them for all our project PR requirements. These people are social media wizards that are redefining the definition of mainstream and new media. Impeccable eye for detail, highly professional and friendly follow-up and a clearly well established successful relationship with the media. It is really refreshing to work with enthusiasm and true passion!”

Jonathan Ali Khan
Film maker / Underwater cameraman / Producer / Director
Wild Planet Productions

“A very proactive & creative PR agency that looks after its clients’ interests. SITA Middle East, Africa, South & Central Asia is very happy to work with such a professional agency.”

Rafif Nsouli
Senior Marketing Manager

“We have been working with Active PR since 2004. During this time our PR strategy has evolved from one of brand positioning and awareness to one of specific targeted aims in different sectors and markets. Active has been instrumental in achieving the goals that have allowed us to develop this strategy. They have a flexible and proactive approach coupled with a real passion for success in messaging and interaction with Media in the Gulf region. Our Brand is one of our key assets and Active have always helped us to leverage it in the best possible manner. Their relationships within the Media in the Gulf have allowed us exemplary opportunities in getting our message to our customers. PR has moved from being a task to a strategic marketing tool that has a positive impact on our business. We could not wish for more than this. Thank you very much for your valued support!”

Dan Smith
General Manager for Integrated Marketing
Xerox Developing Markets Operations

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Digital · Marketing · Communications