Skydive Dubai - The highest base jump, the best duo, and a World Record

Skydive Dubai constantly strives to push the boundaries of extreme sports and this time was no exception. Active PR was briefed on a highly confidential jump that was to take place off the Burj Khalifa. The highest base jump in the world off the highest building in the world. Skydive Dubai and Active PR worked together to promote Skydive Dubai as an innovator and leader in progressive sports while simultaneously promoting Dubai as one of the world’s top destinations.


Skydive Dubai - Diving into the World Record Books

Skydive Dubai was looking to raise its profile as a global progressive centre in skydiving and chose Active PR as their communications partner to realize this objective. The first activity the Agency was briefed on was an upcoming world record-breaking event, XCF, scheduled for the 5th of April 2014. Project XCF, Extreme Canopy Flight, was Skydive Dubai’s vision of making skydiving history by setting new limits for human flight by breaking the Guinness World Record for the smallest parachute jump. With the support of Emirates Aero Sports Federation and Skydive Dubai, Project XCF’s training and record attempts are going to take place at Skydive Dubai the Palm Dropzone in Dubai.


Prototype - Appsolutely Digital!

Active PR has been successfully supporting Prototype Interactive, digital marketing Agency based in Dubai, for the past three years with strategic media relations and reputation management, thought leadership campaigns and creative media events. More recently, the companydecided to raise its profile as a leading developer of applications, including web and mobile apps. The Agency’s task was to develop a creative media campaign that would leverage the company’s new business interests with the regional trend moving fast towards app development and usage.



Riverbed Technology was very keen to aggressively increase its brand awareness in the lead up to and during the biggest IT trade show in the Middle East.

Overcoming Constraints

The main challenge was the fierce competition from the multiple IT and technology companies active in the region for attracting the interest of the same limited number of targeted journalists.


Xerox Emirates “Make a Difference” Corporate Social Responsibility Campaign August 2012

XEM wanted to do something different & more engaging than donate money, for Ramadan. The challenge was to find a creative campaign idea that was differentiating enough to give XEM a voice of its own and stand out in the profusion of CSR initiatives launched during Ramadan.

Our strategy

Active PR suggested that instead of donating money, XEM could donate time to support a charity, by allowing staff to dedicate a few working hours to support a cause they believed in and that tied strongly to the company’s values.


Ruckus Wireless GITEX 2013 stand

With a reputation of excellence among Clients and media alike, Active PR has been successfully supporting Ruckus Wireless over the past two years with their communication campaign including – strategic media relations and reputation management, regional social media campaigns, targeted ad placements and events.


More recently, the company decided to also test our project management capabilities at GITEX 2013, the world’s third largest IT and technology exhibition.