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3 Benefits of Working with Influencers

Posted on February 21, 2017 by Linda Edirisuriya

influencer marketing

Influencer Marketing is a growing industry trend and brands are looking to work with them more than ever. It is quickly becoming one of the most efficient and effective ways for businesses to reach potential buyers of their goods and services. Whether you are looking to raise brand awareness for your business, create a buzz around your new launch or invite them to an exciting event, partnering with micro- influencers helps bring maximum brand awareness, conversions, and ROI to targeted social media campaigns.

Here are some ways influencers can help boost your digital marketing campaign:

Improve Your Search Ranking

If you partner with influential bloggers for features and reviews of your products or services, it will help you build high-quality links to drive traffic and improve your search engine ranking. Micro-influencer bloggers have a large enough following to have a significant impact, and because they’re so influential, they often have a good domain authority.

Generate High-quality Leads

Micro-influencers specialize in specific niches. When you target the right influencers, you’ll boost your brand’s visibility and raise awareness within a relevant market. This will help increase the quality of leads you generate, which also means a higher ROI.

It’s important to work with influencers who are both relevant to your niche and will appreciate your products. Get in touch with them and send them some free samples so they can try your products. Make sure you let them know the benefits of the products so they can share that information with their followers.

When choosing micro-influencers for your digital marketing campaign, don’t make the mistake of focusing on reach alone. Influencers with high follower counts may help you reach a larger audience, but only a small percentage of those consumers will be genuinely interested in your product.

As a small business or startup, you need to make sure that every penny you spend on marketing yields the highest possible ROI. When you target the right micro-influencers, you ensure that your message will reach a relevant audience of consumers who are much more likely to be genuinely interested in what you offer. This will result in higher-quality leads and an increase in ROI.

Engage New Target Audiences

Giveaways and contests are excellent ways to engage your audience. They can also help you reach new audiences relevant to your business.

Giveaway contests are a great way to engage those followers and encourage them to try out what your business has to offer. If you require people to follow your social media account to enter the contest, you can grow your own following as well. Before you launch any social media promotion or contest, make sure you check out the platform’s rules and regulations and follow them.

Influencer marketing works best when the influencer matches the brand, is in tune with the message, has control of the format, loves the content and knows whom he or she is working with. By choosing the right influencers for your brand, you will certainly be able to amplify your digital marketing efforts and disrupt the market.

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Digital · Marketing · Communications