Vince Lombardi said that the difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will. To excel and grow in your career you need to make sure that you are ready to work on it and you do it right. It is not always easy to be perfect, but in order to succeed and grow in your career you need to work on yourself. Yes, the way you view things and the way you discipline yourself is the key. Improvement and growth should not be your final destination but rather the way you go all the way to the top. The way we think and feel defines the outcome and materializes into success or failure.
It’s easier said than done, but Confucius was right, choose a job you love, and you will never have to work a day in your life. We may not have a hobby that we can easily turn into business, or may not have hobby at all, but it doesn’t mean you should perceive your employment as paid slavery. If you are not excited about your job, your or your team’s achievements, closed deadline, new business win or even positive feedback from your boss, you won’t ever be successful. Any dissatisfaction lays within ourselves, if you really detest the work you’re doing, just leave!
No matter what, stay optimistic. Nobody wants to promote Mr. NO… Well, maybe “Yes Man” with Jim Carrey is an exaggeration, but in order to succeed you should be “go getter”. If your management suggests that the new approach will give you better outcome, don’t say no unless you tried it out and it really didn’t work. Most of the times we are pessimistic about new or unknown things just because we don’t really want to do it or lazy to try. Start saying yes and experiment.
Experiment, learn, change and grow. If you don’t want to get stuck in the same position forever, you should stop doing the same thing all over again. In order to excel you need to learn something new. No need to be a constant student of course and enroll in a 3rd BS or MBA that you don’t really need, but sometimes training or a short course will serve the purpose. If you find that it is financially impossible, read a new book or discover something new about your client, any newly acquired knowledge is an asset. Learn how to use your assets and benefit from them.
Don’t just hear but listen carefully. Those who learn how to listen and pay attention to details are more likely to be successful than those who like to speak all the time. Speak when it is necessary, but listen non- stop. There is no such thing as useless information. Even the fact that your colleague is spreading a piece of useless rumor, is already a good piece of information. At least you know now who’s talk is cheap, and believe me, at times it is very good knowledge.
Last but not the least, work on your work-life balance. Working over the weekend and staying in the office until midnight may have some benefits, but on the long run it will make you burn out. When we burn out, we tend to become indifferent and there is nothing worse than triviality towards your work. If you care for the success of your company, you will certainly grow within. Relax, switch off your laptop, iPad, iPhone and switch on your iRest to come back to work on Sunday refreshed and ready for success!
Some PR pros say “summer is a calm season”. We, at Active totally disagree. It’s hard to slow down in the PR world and summer can be the ideal time to take a break and clean up shop.
This particular summer has gone crazy and was absolutely exciting! Many clients’ activities were ongoing, making our summer full of activities. Not to forget, one of our main processes “the proactive approach” that has led to many fruitful achievements.
Clients are business entities that are running activities with no pause and since we are partners in strategy and awareness, we need to be ready for all inquiries. Therefore, many activities have been noticed during this summer and these include events, breaking news, coverage, partnerships, new businesses, new members, new technologies, celebrations, etc.
Three simple matters PR pros should focus on to make their job prosperous:
- Remember that our clients hire us for our expertise. They don’t want a “yes” professional. They want someone who can provide counsel, give advice and help shape a project or program. No matter how demanding the client might be, never lose sight of the expertise that you have and the counsel you bring. Be prepared always! We are the trustful agent and partner and the views of our clients. PR has no seasons – PR practitioners should plan with goals, objectives, strategies, and tactics just as they were taught and make our client’s feedback always rewarding.
- Review the media list: We are busy, but by slowing down and taking some time to get ourselves in order we can be more creative and efficient at our jobs. Why not categorizing our media contacts? Why not expanding our regional knowledge and take some time to source new contacts? You will be surprised by the media outlets that are missing or the staff changes that are not reflected in the list because it has been a while since you slowed down and put eyes on the list.
- In a world where every company is a media company, PR should lead. But only if we can become truly proactive in our approach to the best practice. We are an agency that strengthens its image and enhances its reputation through proactive PR techniques. Therefore, we are considered as an industry leader in the Middle East region with delivering great ongoing results with creative campaigns.
Hence, PR is the career we’ve chosen. It’s not a 9-6 job in the sense that you leave your work at the office at the end of the day. It’s fast-paced and not for the faint of heart, but is incredibly fun and rewarding. There are many different aspects to it – it’s ever evolving and to be successful we need to embrace all aspects of it, pay attention to what’s happening in the news daily, read and understand new technologies. PR is a fantastic career and a way of life!