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Posted on June 24, 2013 by Active

Right, so you’ve heard about us and our clients often enough, but there is this little superwoman in the office who deserves a special blog dedicated just to her. Our office manager Leslie is a pint-sized powerhouse without whom we’d be lost. She works silently and ever so sweetly in the background to ensure that all the nitty-gritty back-breaking stuff is taken care of. From visas to suppliers, from the internet to office moves. She makes it look so easy.

We just moved to our new office over the weekend and we were up and running from the word go. Leslie worked tirelessly to ensure everything was in order – from the IT to our desks, phones – heck we even got our signature blue walls before we had time to blink!

And then we walked in to find scented candles on each desk so we could get through the day despite the smell of fresh paint. Sure, with the lit candles all around, we looked like a bunch of witches gathered around a coven ritual, but hey at least we smelled good.

For someone who has to put up with our madness, Leslie is patient as a saint and gentle as a St Bernard. Which is why it was highly amusing to see her reaction when our office brat Harriet locked Leslie in the store room. Suddenly we heard what we thought we never would – Leslie bellowed – HARRIET I WILL KILL YOU.

Ah, the mouse does roar after all!

Smelling the paper

Posted on June 17, 2013 by Active

An interesting article that I read recently mentioned that Print media is going strong in GCC. Let’s not forget about the social media effect nowadays – LinkedIn, Facebook, Twitter but the printed word is still considered trustworthy in the region. A report by the Kuwait Financial Centre, popularly known as Markaz stated that newspapers recorded a growth of 4.8 percent in the Arab World while in the other part of Asia the jump was a little lower at 3.5 percent. In the same year, the newspaper industry suffered a fall in North Africa as also in Europe.

Let’s talk about ourselves, in our agency; how many of us jump off their seats when their news story is taken by a print publication? Just reading “Your story will be published” is what makes our day. I can refer to myself and I am sure everyone agrees with me, right? And the day when this story is featured is just another day to remember. You just want to hug the newspaper like it is your lover’s scented scarf, to print multiple copies, to share with the client, to show everyone what you accomplished, to smile, to feel proud of yourself. Oh! Everyone loves that unforgettable moment!

While reading physically the newspaper or a publication, is it the same when reading it online? For me, it is not! The smell is just a story itself! It is a perfumed scarf that reminds me of that awesome feeling…

Having said good things about newspapers in the region, readers’ preferences are changing fast and shifting towards the digital media. But, concrete, yes concrete is what rocks people! Personally, I am a realistic person and will always be within the media and PR experience.

Free Airport Wi-Fi – The Lack of It

Posted on June 9, 2013 by Active

After spending 8 hours of transit in Charles de Gaulle Airport on my way to Toronto, I wondered why most airports seemingly don’t offer free access to Wi-Fi. The ‘want’ for easy and constant access to Wi-Fi at airports is now becoming a need in my opinion – as soon as you step into an airport, you’d want to feel connected to certain information that may be important to your travel experience—especially when you layover prior to reaching your final destination.

This is obviously not to say that accessing Wi-Fi at airports is not an option—it is, but you’d have to pay for it after consuming a certain amount. And this is perhaps due to various reasons—one being that free access to all would slow down the service as thousands of people rush to virtual meetings; stream or download movies; or simply surf the web. Taking the technical perspective into account, I’m sure Wi-Fi operators and airport officials have their reasons for not having Wi-Fi available free of charge. But from a consumer’s point of view, we don’t care. A good travel experience is dependent on many factors, and in today’s digital age the idea of accessing information free of charge, and hassle-free, is progressively becoming a demand.

So why not implement free Wi-Fi that is essentially strong? It would be interesting to hear the views of one of our leading Clients—Ruckus Wireless. In 2011 for instance, KL International Airport (KLIA) standardized on Ruckus’ ZoneFlex™ indoor/outdoor Smart Wi-Fi technology to provide free high-speed hotspot services to the passengers that transit KLIA.

The notion of free and efficient access to Wi-Fi at airports seems quite convenient—most of us crave the consumption of information all the time; whether or not we’re out, travelling, or working; so it only becomes natural for us to expect that this demand be met in today’s fast-paced world. While many airports do provide this (Toronto, Frankfurt, some of the airports in the States, and recently Jeddah), the idea of this being standardized across the world’s busiest airports seems integral.

What’s your take on this?

Positive Thinking

Posted on June 2, 2013 by Active

Positive thinking…It is a cliché I know, after ‘The Secret’ came out it became the popular thing and everyone jumped on the thinking positive band wagon.

Being positive and finding the good in every situation is something that I have worked on throughout most of my adult life. I find it refreshing to look at a situation and find the good in it when most people only see the negative. I am not going to lie – it isn’t easy and there are days when I feel like there is just nothing going right for me and things seem to be crumbling left, right and centre. At times like this, I take a step back, prioritize and put things into perspective, which helps me realize, that even on my lowest days I have a LOT to be thankful for.

Being positive isn’t about belittling stressful situations and not giving serious issues the respect they deserve, it is about facing these issues with a certain mindset. With one that is a belief that you can conquer the battle you are about to face. Finding your footing, standing up straight and having faith in yourself that you will, without a shadow of a doubt, overcome what you are about to face and come out a stronger, more confident individual.

I guess what I am trying to say is – even when it seems like the world has turned all the lights off, if you work hard and continue to be persistent you will find the switch that turns everything back on.

“Change your thoughts and you change your world.” Norman Vincent Peale


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