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Eid Mubarak from Active Public Relations

Posted on August 16, 2012 by Active

Active PR's Eid Mubarak card

Social Media saves the Potted Rose Plant

Posted on August 13, 2012 by Active

I have never been known to be a green thumb type of person. In fact after an over zealous trim session with the outside shrubbery, I had the the shears permanently taken away from me and it was mentioned I should never touch them again. Apparently in my mind I saw an elegant trim job and my parents saw a once thriving shrub naked and looking rather awkward from my trimming.

Fast forward to today … where many potted plants have died at my hands. Cacti and other green things haven’t stood a chance until now. Mainly because I never remembered what the watering schedule was. And apparently even cactus require light and water.

I’ve been keeping my roommate’s plant alive since she left in May. Her employer closed down for the summer and she left. And she left me with her plant. One that I am now responsible to keep alive until her return at the end of the month. Ack. But because this plant is still alive since then, it bolstered me into thinking I could keep my own plant alive.

I carefully selected my victim, uh pot rose plant, within seconds at the local grocery store and to my dismay I didn’t see any care instructions. Oh well, it won’t last long anyway was a thought I remember thinking during the checkout process.

After putting the groceries away my attention turned to the plant and at least getting the plastic wrapping off of it. That’s when I noticed the discretely placed QR Code that had been printed onto the wrapping. Curiousity more than anything had me reaching for my phone to find out what information was embedded. Would it be a coupon, a Facebook page, a thank you note or a web site?

Luckily for my new plant it was great care tips and instructions for my victim, um,  potted rose plant that now happily grows … well, okay that is still at least alive … in my flat. I love how the company used the QR codes to be able to sufficiently explain how to care for my new plant. I’ll have to trim it soon, but at least it tells me when to stop!

A New Beginning

Posted on August 6, 2012 by Active

It took me a good two years to realize I wanted to work in PR field, a dynamic challenging job that will push me outside my comfort zones and help me grow professionally, I said to myself, is what I need at this time of my life.

On that lazy afternoon I was researching PR companies in Dubai when I came across Active PR’s website. The more I read about their work and the team behind it the more excited and convinced I was about applying there; and I did! The quick reply to my email amazed me and after a brief conversation with Louay I was invited to visit Active PR offices and actually go through a one day trial with them. I couldn’t wait for that day which turned out to be as expected, challenging and FUN! I got to quickly meet the majority of Active PR’s team; a welcoming, fun to be around, dedicated and professional group.

Everybody was helpful; they guided me and supported me through my tasks for the day. At the end of the trial day I was as happy as I was in the morning & I was overwhelmed with the positive energy of Active PR’s team.

Now that I got the job and joined Active PR’s team, I found my first challenge to be: Multitasking. I believe Sarah has already blogged about it here and I could totally relate to that, it is a key skill in practicing PR. And I’m determined to develop it.

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