Digital · Marketing · Communications
Partnering with
HomeBlog › Blog archive: May 2012

Trending on Twitter: #UAEdresscode

Posted on May 15, 2012 by Active

I like to see people who have the initiative, the drive, and the energy to support a cause. The latest trend in the UAE Twitter sphere is #UAEdresscode.

I’ve been living in Dubai for the past 4 years and I saw and know everything about the dressing sense of the people that live here.

Recently my parents visited UAE for the first time, so I made sure I briefed them properly on what to wear and what not, and my mom’s reaction when she arrived here was “You really scared me for nothing, I see people dress same as back home”

To discuss and define decency in a country that is more conservative than others is useful, but I can’t really see why there is so much hype and passion around this subject. While I consider myself a very decent person and with a pretty classic and conservative dress sense, I still can’t make it within the rules, as almost all my dresses are sleeveless, but in the same time are decent and I don’t think that my naked shoulders should offend anyone when there are 50 degrees outside.

When a country opens itself to the world like UAE did, there are obvious risks of having people not being as sensitive as we would like to different cultural aspects. However, I would never support a law to reinforce a dress code in the 21st century.

Most of people are here by choice – holidays or work – and I don’t think UAE will be that appealing anymore if it will have a dress code law. I’m all for decency and respectful attitude towards the local culture, I just wish #seatbeltforchildrenUAE” was trending these days…

"Please wear respectful clothing" sign

“According to a Mall of the Emirates spokesperson, respectful clothing amounts to knees and shoulders being covered.”
– Gulf News

Reforming My Future through Pilates

Posted on May 7, 2012 by Active

Trust me, I do pilates

For the past 7 years I have spent the better part of my exercise routine on the treadmill, elliptical, walking outside, running, and doing some strength training to boot, but I spent very little time on my mind. I have managed to exceed my cardio and strength training exercise expectations well beyond my dreams, but the one thing I have not done in many, many years is to bend over and touch my toes or even breathe in the correct manner when exercising.

After years of following the same exercise routine, I started to get bored with my usual strength and cardio classes. I needed something new to keep my interest and enthusiasm. What started as a single Pilates class turned into a new passion for me.

I never thought Pilates was for me. I saw the videos, infomercials and classes at the gym, often full of older women in bodysuits, lying on their backs, moving their legs around in the air. It sure didn’t look hard. Where was the challenge, resistance, or weights? And it didn’t look very fun either, just lying on the floor for so long. I decided that it wasn’t for me and that was that…or so I thought.

That was until I took up Pilates 5 weeks ago. And last week I achieved what I never imagined and that was to bend over and touch my toes! 😀

I believe that every person can benefit from Pilates—men, women, athletes, couch potatoes. People of all body shapes and sizes, people of all levels of fitness and coordination. It truly does offer something for everyone.

Joseph Pilates was adamant that Pilates, or contrology as he called it, was about “the complete coordination of body, mind, and spirit.” This is one of the secrets of Pilates exercise: we practice each movement with total attention. When we exercise in this way, the body and mind unite to bring forth the most benefit possible from each exercise. The Pilates principles — centering, concentration, control, precision, breath, and flow — are key concepts that we use to integrate body and mind.

It might seem like a paradox, but the more you exercise, the more energy you have and the more you feel like doing (to a point, of course). Pilates gets the breath and circulation moving, stimulates the spine and muscles, and floods the body with the good feelings one gets from exercising the whole body.

Pilates improves concentration, co-ordination, balance, flexibility, posture as well as mental and physical stamina. Through using you mind to focus on breathing and movement, simultaneously your body awareness and co-ordination are enhanced.

PROI annual conference begins today in Helsinki

Posted on May 2, 2012 by Louay Al-Samarrai

The Public Relations Organisation International (PROI) 42nd Annual International Meeting begins today and goes until 6th May.

Here is a quick look at some of the highlights that the international meeting holds for attendees:


Thursday 3rd May

  • PR Trends in 2012
  • PROI Centers of Excellence


Friday 4th May

  • An address by the Mayor of Helsinki – Mr Jussi Pajunen
  • An address by Mr David Stoneham – Director Communications, Employee Programmes – Nokia Helsinki
  • The Healthcare Sector and its potential globally


Saturday 5th May

  • Address on Crisis Management, Change  Management by Ciro Reis –  President of Imagem in Brazil, Sao Paulo
  • Address on Social Media by Scott Widemayer – Chairman and CEO of Widmeyer Communications, Washington DC
  • Transitioning Business to the Next Generation – Succession Management


Stay Tuned for additional updates here on Facebook or Twitter.

Get in touch

© Copyright 2017 Active FZ LLC
Digital · Marketing · Communications