Digital · Marketing · Communications
Partnering with
HomeBlog › Blog archive: October 2011

Monster Slipper – PR Stunt or Genuine Error?

Posted on October 25, 2011 by Active

A bizarre story has come to my attention over the past few days – the case of the Monster Slipper.

Monster Slipper news story

Apparently when UK – based Mr Donnegan placed his order for slippers size 14.5, there was a miscalculation resulting in a whopping size 1450 slipper being shipped over from China. The Monster slipper is almost the size of a small bed, so big that Mr Donnegan can fit snugly inside it as seen in the Telegraph’s image.

The story was picked up internationally and has been featured in newspapers and online news sites across the globe – excellent coverage for this company. Monster Slippers has since apologized for the mistake and promised to make a slipper with the correct dimensions but the credibility of this error has since been questioned.

Whether or not this was an elaborate PR stunt or a genuine error remains to be seen however it has received phenomenal coverage across the globe!

Interested in golf? Want to nail a hole in one?

Posted on October 18, 2011 by Active

Interested in golf? Want to nail a hole in one?

Why don’t you come, register and putt in one of the Xerox Corporate Golf Challenge’s. These challenges are held all around the Middle East – Oman, UAE, KSA and Lebanon to name a few so it really doesn’t matter where you live you still have the opportunity to join in, tee your golf ball off and get the opportunity to make it to the Grand Finale held in Dubai at Jumeirah Golf Estates on 26 April 2012. That isn’t even the best part about the challenge. If you strike big you get the ultimate winner’s prize the chance to go to the British Open Championship 2012, yup, that would be England!

The first qualifying round was held at the Abu Dhabi Golf Club on Saturday 8th October 2011 and boasted 50 teams and 100 players and a number of different events, highlighting the popularity of the Xerox Corporate Golf Challenge throughout the Middle East region. The triumph of the first round went to Sung Jin Hwang and In Ki Kim with a net score of 65. Sung Jim Hwang and In Ki Kim will now be putting their high-iron clubs to good use against the winners of the other tournaments at Dubai Jumeirah Golf Estates.

Now if you, like me, enjoy the game but have a terrible golfing stance then fear not, the Xerox Corporate Gold Challenge has not left us out of all the fun. Their Facebook Fan page is holding a raffle competition open to us all to enter. All you have to do is answer the question correctly and you will automatically be entered into the draw. The best thing about it is there is more than just one prize there are 11!! Yes 11!! One prize for each round, rumor has it this rounds prize is a weekend stay for 2 at the Park Hyatt Abu Dhabi with breakfast included. I know I’ve entered – have you?

Curious to find out more about the raffle? All you have to do is follow the below link, like the page and enter the raffle – VIOLA, you get the chance to win some exciting prizes!

Further details on the Facebook competition/raffle can be found at the Xerox Golf Challenge Facebook page.

Further details on the tournament are available at

Get in touch

© Copyright 2017 Active FZ LLC
Digital · Marketing · Communications