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Sohrab Jahanbani’s Ultimate Nab: A story of “low burn experimentation”

Posted on July 27, 2011 by Active

Sohrab Jahanbani, co-founder of

Meet the other face of what may perhaps be the Middle East’s second wild success story in dot com entrepreneurship: Sohrab Jahanbani. Together with Co-Founder, Dan Stuart, they launched Dubai-based, GoNabit, the Middle East’s first group buying site that was just purchased in July 2011 by LivingSocial for an undisclosed sum.

His efforts that lead to the creation of GoNabit were nothing short of seminal. After having read an article in November 2009 about the group buying phenomenon in GigaOm, Sohrab became compelled by the idea that pooling consumers together could bring down the prices of goods and services in what amounts to a win-win situation for both consumer and merchant. At the time there were only a couple of group buying companies in the US; being the first to attempt such a thing in the Middle East would be no easy decision. “I think the big fear is that you launch something cutting edge like this only to hear the sound of crickets chirping,” Sohrab explains.

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Anti-Social Media – Yes it’s true, there is such a thing!

Posted on July 25, 2011 by Louay Al-Samarrai

I struggle to be honest!

I struggle to balance the things I have to do in any given day or week or month with the fact that I need to be “reporting” the highlights – and even the low lights constantly on social media

I “rebel” at times and I decide “That’s IT!, I am NOT doing it!” I’m just going to ignore Twitter, not bother with Facebook and ignore LinkedIn notifying me of the 50 messages and people that want to “connect with me” and go back and live a semi analogue world of actually interfacing with people when they are in the same room, country and business as me!

He is mad I hear you think, or perhaps… Tweet to the outside world while attaching a link to this blog… but hold on… wait!

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Notes from the PR world: A phrase to ban from meetings

Posted on July 21, 2011 by Louay Al-Samarrai

Well here is one that we hear all too often and that – when all is said and done – does not always indicate that we actually managed to make an impression.

“Can we have a proposal…” especially… especially when this is said 5 minutes into a phone conversation or in the third line of an e mail!

This infuriating phrase usually means that either the person you are speaking to/corresponding with does not really understand what you do, why they are asking for it or what the point of talking to you is, they are shopping around without any real intention of really using you or any other poor Agency that submits a “proposal”, or they are really only interested in the costs and continuing the discussion with the cheapest one and possibly just persuading them to use the ideas that you submitted because they loved them but just weren’t willing to pay for them.

Adapted from Communicate Magazine

A Media Trip to Brussels

Posted on July 7, 2011 by Active

Or: How I got to finally understand Cloud computing…

You can say a lot about the PR world but one thing for sure – it’s never boring! If you work in PR it might happen that you are sent, last minute, on a trip to Brussels. Or at least this is what happened to me. I had the chance to escape the 50 humid degrees Celsius of Dubai to breathe some fresh air.

The breathing turned out to be the easiest part of the trip… and the rest was a bit challenging, not too much though, lucky me :). The purpose of the trip was to bring three key journalists for our Client, SITA, to their last Air Transport Summit in Brussels. If you have no idea who SITA is, here it is an easy and quick explanation: think of self-check-in, baggage tracking, airport security check, payment systems, ticketing and all the background IT that makes your airplane trip happen. There must be someone behind all this kind of technologies right? Well SITA is one of the main players in the industry… Easy?

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5 Simple Tips: How To Create An Impactful Video

Posted on July 5, 2011 by Sawsan Ghanem

Saturday, 17 July 2011 is the deadline for MENA (Middle East and North Africa) start-up business entrepreneurs to enter Active PR’s Entrepreneur Loudspeaker Competition by submitting a 2 min video telling us about their start up, their vision and why they feel they deserve to win!

The grand prize is 3 months of public relations and marketing support. It’s a package valued at US$20,000 and will go to the winning video entry. The video entries will be voted for by the public and the final 5 top rated videos will be judged by a panel of expert judges from the PR, marketing & journalistic industries. The winning finalist will be selected in September 2011.

Here are some tips for how you can create a winning video – which in this case is a 2min elevator pitch made in a fun, creative way that conveys a strong message and gives viewers a feel for your business, vision and more…hope you find it useful..

Come on, get those 2min video clips to us and tell us what your business start-up is about, person & vision behind it and more….we are looking forward to hear from all creative MEA Entrepreneurs out there….who’s got the WOW factor?

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