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About Us


Active (Digital. Marketing. Communications) came about from a strong desire to offer an integrated marketing consultancy to Clients, one that exudes passion for creativity, tailor made strategic thinking and results focused marketing activity across traditional, social and digital marketing platforms and outlets. We believe in pushing the boundaries and most importantly acting and delivering to the international standards that we uphold and respect and aspire to. It is this focus and the success to our Clients that it delivers that makes us the official partner to Hotwire. Active was founded in Dubai Media City in May 2003 and services the entire Middle East region from its hub in the UAE and with partners in Saudi Arabia, Egypt, Jordan and Turkey.

Active (Digital. Marketing. Communications)  acts as the guardian of its Clients integrated marketing and communication needs and does this for companies setting up in the region as well as those that have a presence here – giving them an experienced, knowledgeable and capable partner with whom to plan and execute effective marketing and communication strategies.

Active (Digital. Marketing. Communications)  prides itself on having structured and process driven systems in place that ensure that Clients receive a consistent and high level of consultancy based on an effective and proven approach to marketing in the region in tandem with a team of passionate and creative people that add their creativity and drive to the equation to deliver. Active is always keen to either define or agree key performance indicators with their Client so as to accurately measure the success of campaigns

Active (Digital. Marketing. Communications)  Mission Statement “To deliver best practice integrated marketing consultancy, based on understanding our Client’s business, their communications and business objectives in the Middle East region and beyond via our Hotwire partnership and delivering effective and measurable solutions that deliver tangible results.”





  • 2011 – Sawsan Ghanem is honored with Arab Entrepreneur of the Year Award
  • 2009 – CNBC Arabian Property Awards has voted Active the Best Property PR Agency in The Middle East
  • 2008 – Active was awarded the International CNBC Property award, for Best PR Agency
  • 2008 – CNBC Arabian Property Awards 2008 has voted Active the Best Property PR Agency in The Middle East



Active (Digital. Marketing. Communications)  is located in Dubai Media City, Dubai, United Arab Emirates, where the environment encourages creativity and gives access to a number of like minded and progressive people & organizations. This community affords Active  the opportunity to interact with, and offer its services within a business environment that is synonymous with the media and marketing industry.

The United Arab Emirates is a fast growing business and leisure hub for the region and thus provides access to all the key markets across the Middle East from Oman to Lebanon, Saudi Arabia to Turkey. Active has the reach and the right partnerships to deliver for its Clients.

From the U.A.E., Active manages successful campaigns for its Clients across the GCC, Levant and extends to Africa, India, Turkey and Europe through its regional network of independent partners.


Active – Libya Office

Recognizing our Clients’ needs and objectives, Active  has catered to its Clients’ requirements and recently opened its doors in Tripoli, Libya.

With this new strategically located office, Active now has effective reach and presence in the GCC and can support its Clients across these various markets.

At present, Active is offering a full spectrum of services – Public Relations, Marketing Communications, Media Relations, Digital Media Marketing and Event Management. By offering a full spectrum of specialized and tailored services in this region, Active looks to evolve these offerings as the demands of Clients evolve and develop.


KSA Office – MPR

Active has been present in Riyadh KSA since November 2008, through a partnership with MPR, one of the oldest established PR agencies in the Kingdom of Saudi Arabia (KSA).

This partnership came about after a thorough review of the Saudi market. Active recognizes the importance of Kingdom of Saudi Arabia to its Clients as well as the key role it plays for them in the region.


Egypt PR Partner – 4PR

4PR was established in April 2004 and boasts a dedicated team of communications experts.

4PR has solid experience in working with both international & local clients such as: Procter & Gamble, MARS, Emirates Airlines, TWA, Sony Gulf, Enjoy products, California Gardens, Colgate Palmolive and Cairo & Alexandria Stock Exchanges.



It is important to understand the dynamics that are true of different markets in the Middle East region, the diverse cultural influences demonstrated by consumers, the local media and the competition and more. Active adds value by helping to forge and develop relationships and gain advantage for their Clients based on our long-standing experience and understanding of the region’s nuances.

The region has one commonality and that is the importance given to forming and maintaining relationships – personal, business and family. Active appreciates this as a critical added value
service offering for its Clients and works hard every day to develop and maintain their relationships with customers, Clients, stakeholders, media, business community and employees.

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Digital · Marketing · Communications